Paris-based freelance creative producer / production lead with 12 years’ experience delivering image-led campaigns, brand activations and experiential projects across luxury fashion and premium brands. My background spans integrated campaign delivery, retail experiences, live events, partnerships and multi-market rollouts for brands including UGG, HOKA, Selfridges, Harrods, MR PORTER and Farfetch. I work across concept development through to execution, partnering with internal teams, agencies and external production partners to deliver high-quality work in fast-paced environments. Available for freelance missions across creative production, experiential production, brand activations and senior brand marketing support. Portfolio: https://www.alexbakercreative.com

UGG Feel House Paris: led creative production and project delivery for a multi-format brand experience spanning press, community and cultural programming. UGG Pride Campaign: delivered an integrated multi-market campaign across content, partnerships and live activations. UGG x Selfridges: led a high-impact retail activation within a premium commercial environment. HOKA EMEA activations: supported experiential and retail-led brand delivery across launches and event environments.

Creative production leadership, experiential production, integrated campaign delivery, brand activations, stakeholder management, agency and partner coordination, translating concept into execution, calm delivery under pressure, strong visual judgment, budget and timeline management.

I combine strong visual judgement with calm delivery under pressure, which helps bridge creative ambition and practical execution across complex, fast-moving projects.